Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning.
Read more about: Did you know that content marketing and artificial intelligence are the two most important parts of your marketing strategy? → Expert Marketing Blog - Page 33
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?
We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.
Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.
In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.
It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use!
Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?
You can spend hours trawling the internet to find pearls of wisdom, or you can just look up those who have been there and done it.
Read more about: 5 Seriously rich entrepreneurs play by these rules → 
Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Read more about: Case Studies: Short Stories of the Marketing World → 
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking outside the box, they will find pearls of wisdom that may alude their marketing counterparts.
Read more about: 5 Things every smart marketer does → 
Marketing Eye Atlanta is offering the ultimate marketing strategy workshop and plan developed over a 4-hour workshop with the help of Robotic Marketer. To test Robotic Marketers new technology ensuring that you benefit from deep diving into big data, using artificial intelligence and machine learning, we are offering exclusively to Atlanta based companies the opportunity to participate in a marketing workshop, which will provide you with a completed marketing strategy in your inbox, with a consultant navigating you through the process.
Read more about: 2019 Marketing Strategy Workshops - Atlanta $499 → 
The word “consumer” is usually associated with people who buy things and participate economically. But what about the goods you literally consume? As technology and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing comes into play.