Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.
Expert Marketing Blog - Page 31
Read more about: Beginners Guide of What KPI's You Need to Keep Track Of →
It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.
What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.
When budgets are tight, many companies might remove marketing as their first expense but, that should not be the case. It is said that you have to spend money to make money; although that is very true, there are plenty of ways to make a small budget go a long way for your marketing tools. While many traditional advertising methods are expensive and hard to measure, small to medium size business have access to many cost-efficient marketing tools.
As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”.
An organization might have a perfectly tailored marketing campaign dispersed, but it means nothing if the progress of that campaign isn’t tracked or recorded, to really measure whether the intended objectives of the marketing campaign have been successful and have reached the desired target audience.
With climate change now affecting our daily lives, changes in our own actions need to be made now. Lessening an environmental impact can improve your own current health and preserve the environment for the future.
Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him for a sexual crime, that has since been dropped. Assange has always maintained he was innocent, and this has been reinforced by comments from the alleged victim some years on.
Read more about: Why Wikileaks founder Julian Assange's arrest is bad marketing → 
Given that we spend so much of our time in the office, it's no wonder so many relationships start while getting coffee in the office. Most companies have policies on how to conduct a relationship with an office colleague or client, but what they don't often cater for is the fact that there is a time frame where you are in no-man's-land.
Read more about: How to manage the 'office affair' → 
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that is faster paced, more dynamic, technology savvy and above all, inspired to realize their dreams.
Read more about: Gen-Z is a generation that is unmanageable - in a good way → 
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…
Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas.
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite.
Read more about: What you need to know about Adobe’s next moves → 
Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations that are game-changing? The recent acquisitions of Magento and Marketo have been intrinsic in bringing together best of breed technologies, and maybe it isn’t the last piece of the puzzle, but certainly a momentous movement in taking their business from desktop to the cloud.
Read more about: Has Adobe Had an Armageddon Moment? → 
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make anyone envious, the #AdobeSummit is the most exciting event in any marketers calendar.
Read more about: The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit - here's why → 
The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even treat previous companies with spite prior to leaving.