You’ve heard a great podcast and have an idea to lead your own. If you are unfamiliar with the podcast realm, here’s a short overview of how to star in your own podcast and get started.
Expert Marketing Blog - Page 29
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When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.
Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.
Among those who have already hopped onto the Instagram train, many have seen dramatically
Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,
Being bold is one thing, but being brave enough to tell it how it is is another.
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Read more about: Best marketing recruitment advertisements tell a story → We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Read more about: Why I'm hiring a full-time content writer instead of paying for advertising → 
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Read more about: Put your sales team on steroids with smart marketing → 
Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been a part of marketing strategies for years, but now it is making its way in the sales cycle. In the digital age, we live in reps are sending emails to prospects daily, whether completely cold or in response to an inquiry. Instead of that multi-paragraph, bulleted, formal and quite frankly dull email they are simply attaching a quick 2-3min video introducing themselves, their company and where they can add value. Implementing Video Marketing in prospecting emails adds value to your sales team by:
All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Read more about: What advertising campaign saw a pair of shoes skyrocket 1,329%? → 
Last year in the United States Ad spending reached $151 billion, almost a 5% jump from the year before. It is widely known amongst the marketing community that complacency is the same as regression, so not only is there an urge to spend more on marketing, but also to spend it differently.
Each day a new statistic comes out in relation to marketing. Some are derived from comprehensive surveys but most are just small swots that fail to tell the story how it really is. In truth, you can manipulate a statistic in any which way you please and this is something that most ethical marketers struggle with.
Read more about: Marketing just got a whole lot harder → 
Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to do a lot more the get marginal results. This difficult predicament that these companies are faced with is forcing them to find different avenues and tactics to stand out amongst the crowd, to be a light in a sea of darkness.
In today's over-cluttered market place, businesses are finding it hard to stick out from the crowd and form connections that resonate with people. Along with the immense competition, consumers do not respond well to being sold to as has been done in the past. They feel that traditional promotions are gimmicky and insincere. One way that companies are trying to combat these issues is through the use of brand ambassadors.