The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful.
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COVID has been excruciatingly painful for our business. As a creative marketing agency, use to collaborating in real time, remote working was a challenge. What would take a minute to change, all of a sudden took 10. Everything required a lot more communication and when you are dealing with a marketing consultancy with billable hours, that is a challenge.
Establishing the best practices for work-from-home employees will help reduce distractions and helps increase productivity. Keeping your team on the same page, involved, and regularly providing guidance is the best way to motivate your employees as they work from their homes. This is key to having a successful team within your business.
Best Practices to Market a Podcast
You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.
Finding new clients through word of mouth is no longer ideal for gaining new clients and growing your business. There are more current strategies that could help increase your business and attract new customers. The marketing tactics listed below should be implemented to increase your business.
Generating website traffic is crucial for a business; more traffic will increase your business leads and open opportunities to build relationships, increase brand awareness, create an impression within your industry and increase sales. This may sound like an easy task, but many find this is a cumbersome endeavor. Challenges many marketers encounter when growing website traffic is keeping updated content, ensuring they are aware of all of the algorithms changes and the online industry is highly competitive. Given these obstacles, if your marketing team understands the goal and prevents traffic to the website, it can empower the employees to improve the web traffic.
Evolving over the past year, social media has become more imperative than ever before. Not only that, but the social media platforms are evolving is changing quickly to ensure businesses obtain the most visibility. Based on market trends, below are the suggestions we have to remain relevant and your social media posts stand out from your competitors.
Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.
Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.
Businesses around the world are struggling to find ways to be relevant in a business climate that is constantly changing. It can be a difficult process to find new ways to stick out from your competition on a good day, so it's important to find ways to reach your audience even when it's challenging. Below, we discuss four ways your business can stay relevant in even the most challenging business climates.
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different strategies and tactics to achieve the results. When you can combine the efforts of marketing and sales, you create an environment where two departments are using the strengths of the other to finalize sales and generate revenue for your business. But how can businesses align marketing and sales effectively and efficiently? Digital transformation.
Customer loyalty is an incredibly invaluable resource, especially when budgets and spending are tighter than ever. While it might be difficult to land new customers right now, it's essential to invest in the customers you have now. Gaining that trust will not only strengthen your relationship with that customer, but it will also help you to develop content to reach new customers in the future. But it all starts with loyalty. Personalized content is an excellent tool to support that loyalty, but you need to know what your customers expect from you.
These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.
Marketers have been using email marketing campaigns for years, pushing products, events, and anything else they want their audience to engage with. If the majority of people are checking their email every day (most are checking multiple times a day), why aren’t your campaigns working? While it might seem that email marketing as a whole doesn’t work, but it might just be that your processes are out of date. Engaging with your audience is like a game of chess: it requires strategy and planning, as well as the flexibility to adapt your approach when things don’t work. Below, we have five email marketing practices that don’t work anymore.
Social media has transformed from a simple way to keep in touch with friends and family to become one of the primary tools at a marketer’s disposal. While it’s an important step to have social media channels set up for your business, it’s another thing to track the performance of those channels altogether. Simply posting on these channels isn’t enough to drive engagement anymore. Marketers need to be actively checking the performance of each channel to gain insight on how to optimize the content best and drive engagement. Social media analytics is the key to optimizing your social media strategy.