Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.
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Read more about: Why Every Marketer Should Be An Even Better Listener →
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.
There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities.
For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement.
Have you ever cut of your nose in spite of your face? If you think that you haven't - ever - then perhaps you are kidding yourself. We have all done it in life and our careers. It's the lessons we learn from our mistakes that often take us to where we need to be. We've all heard this many times before, and without sounding like a broken record, it needs reinforcing. No matter what age we are or what stage we are in our careers, we will make mistakes, choose the wrong option and be afraid to the take risks that might just lead us to where we want to go.
Read more about: Why your marketing career isn't lifting off – and how to change it → 
“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot.
Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer a more tangible contribution to achieving your bottom line, marketers coordinate a number of intangible associations surrounding an entire brand that, organizing public relations and media exposure activities, running advertising campaigns to develop a greater awareness of the products on offer, and employing a range of monitoring tools to provide quantitative results. In short, both roles impact leads and revenue with one more focused on building a transactional customer relationship, while the other is focused on managing.
Good marketing goes hand in hand with good selling and while both roles serve their own purpose, here is why being a marketer is just as important as being a Sales Rep.
Today, email marketing stands as one of the most effective tools in your marketing arsenal, but only if you know how to use it correctly.
You're probably reading this right now because you are not sure how effective your marketing strategy is, or you might simply want to know how to maximize your marketing efforts.
Either way, by reading this article, you’ve already placed yourself in a better position to take action to drive growth for your business. In a modern, golden age of technology with declining attention spans, businesses that are not willing to adopt a constant improvement for their marketing strategy, will inevitably fall behind. It cannot be emphasized just how important it is for businesses to adjust to such dynamic times.
If you don’t know if you are one of these businesses falling behind, here are some signs you should be looking out for when analyzing your current marketing strategy.
When a marketing student graduates, there is so much uncertainty, especially in the current climate. As a company that fosters growth in young graduates, we are determined to help people that are embarking on a career in a profession that is ever-changing, dynamic and technology driven.
As a Marketing Graduate we will on-board you to Marketing Eye in a way that allows you to see the full breadth of what a career in marketing will look like. We work with a variety of different industry sectors including technology, biotech, medical, health, logistics, manufacturing and professional services.
The meteoric rise of digital marketing only proves the importance for businesses to understand how to effectively measure their success. We've discussed what the best marketing tactics for lead generation and marketing strategies for small companies are, but how can we actually know whether these strategies have worked or not?
This is where Digital Marketing Metrics come in. Metrics are the tools we use to measure the effectiveness of marketing campaigns. You can capture these metrics through analytic tools such as Google Analytics, HubSpot Analytics, and SEMrush. This is not to be confused with your business Key Performance Indicators. Key Performance Indicators track the performance of your business, whilst metrics are an indication of how effective your processes are. All KPIs are metrics but not all metrics are KPIs.
An advantage of understanding how to read metrics is that you are often able to see the impacts of your marketing campaigns in real-time, as opposed to traditional marketing campaigns, where the results were often not seen until months to potentially years later.
However, a word of warning, not all metrics are as effective as others. These metrics are called Vanity Metrics as described by Tableau. Vanity metrics may sound good on a report but will not provide you with any true insight on how to generate greater sales. For example, the number of Instagram followers. Having many followers may look appealing, however, is this large number reflected in revenue? These are considerations one must take when allocating resources to boosting.
To assist you in determining which metrics you should prioritize, here are the essential 6 digital marketing metrics your business should understand!
An effective internal communications strategy facilitates important conversations with your employees and other internal stakeholders within your team. It is critical to have a strategy in place to enhance the overall performance of your business. Prioritizing internal communications will help your business not only perform better but give your team a heighten sense of being integral to the businesses goals.
An internal communications strategy dictates how we communicate with our internal stakeholders and an effective one, will promote employee engagement, strengthen company culture, and builds trust. It’s a no-brainer for companies that are seeking to strengthen their team and improve company culture.
Read more about: What is an internal communications strategy? → An internal communications strategy dictates how we communicate with our internal stakeholders and an effective one, will promote employee engagement, strengthen company culture, and builds trust. It’s a no-brainer for companies that are seeking to strengthen their team and improve company culture.
A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time and environment in a way that produces the best results.
Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living.
The biggest challenge they face is execution.
Sound familiar?
When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome.
The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time or are they are new entry to the market?
Typically, if the company has been in the market for a long time, they know what works and what doesn’t and are not forced to trial how receptive clients are to their methodology on you. Basically, you want them to have a tried and tested methodology from a customer facing perspective and how they go about developing marketing strategies and solving your business marketing challenges.
Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared.
The benefit of a marketing strategy workshop is that you can understand the entire marketing operations in your business and how it influences key stakeholders. It’s a great opportunity to get your team together and understand the various goals of your management, sales, and marketing team, and if necessary, how it applies to your product or service development strategy.
By having a checklist in place, and getting your team fired up for an invigorating exercise that will help your business achieve goals.