The Basics of Social Media Marketing in 2020
Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too.
So how can someone like you and I stay in the game and maybe even ahead of it?
Well, like most difficult things, you first have to get your basics right. Social media marketing is all about making the right offer to the right people at the right time. How you manage to do all that determines whether or not you’ll achieve your goals.
For starters, you need to know three things at large (how convenient):
1. Why your brand exists
Any great idea starts with a ‘why’, a reason to exist. The same goes for this case. Before anything, you need to be clear about why your brand exists in the first place, your core values, so to speak.
Doing so will help you market yourself in the most expressive and effective way possible because you’ll be letting people know that you are here to make a difference. Make your values reflect in your offerings.
2. Who your target audience is
You need to be absolutely sure who your target demographic is. Different people of age have different needs and consequently, different buying habits and preferred ways of finding new products.
If you specialize in fashion-related products, your ideal consumer-base may be teens and young adults. If you specialize in home appliances, it may be housewives. Depending on who your target demographic is, your offerings will vary.
3. Where you want to market your offerings
Facebook, Twitter, Instagram, Pinterest, YouTube, and maybe even TikTok are all great places to market your products, but keep in mind that each platform has a different demographic of people and you’ll have to customize your campaigns accordingly.
For instance, Influencer Marketing works really well on Instagram, but not as much on Twitter. In the same way, you’ll have to study what works on different platforms and optimize your marketing strategy accordingly.
Click here to read more from Followed App's blog about the main elements of social media marketing and how to develop a good brand voice.
Source: followedapp.com
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