Expert Marketing Blog - Marketing - Page 42

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-

1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
2. We focus on small business growth – end of story
3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

Join Marketing Eye on Twitter and Facebook today!

Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.

Now, it certainly isn’t for everyone, but my oh my…

Every business traveller has their favourites or at least hotels, restaurants, massage parlours and beauty treatments that they love to have done when they travel. Marketing Eye magazine is looking for your favourite hotels that should be reviewed for a special feature in November’s edition of Marketing Eye magazine.

As entrepreneurs, we all say it, but do we actually do it?