Marketing Eye

Expert Marketing Blog - Marketing - Page 36

5 Marketing Bloggers That Are Worth Your Time

As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.

When you run a business such as mine, it's hard to find time to do everything that you want to do, at the level you would like to do it at. So, I spent some time this morning reading over 50 marketing blogs and was amazed at the varying levels of quality content.
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Is sustainable marketing the future?

Is sustainable marketing the future?

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It’s crunch time. No longer can marketing teams and their agencies disregard their organisational sustainability policies.  Any why do I think that?  Because we’ve had a few clangers lately.  
Remember the Telstra iPhone 6 ad, where the man opens the packaging and throws it away so that a crab becomes stuck in it?  It's a terrible example of environmental responsibility and reinforces our overt consumerism.
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5 ways to rebuild trust in your brand and image

5 ways to rebuild trust in your brand and image

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Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic groups have been scrutinized this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.

For moderate Muslims, Islamic State is causing an identity catastrophe. They are in crisis management and it seems, at this point, there is no way back.
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5 reasons retailers should adopt remarketing

5 reasons retailers should adopt remarketing

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Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.

I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.
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Why exponential sales growth eludes some companies

Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.

The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check, a marketing automation software he developed, he commands the respect of everyone. But it is his development of Atlanta Technology Village that really stands out to me.
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CHANEL N°5: The One That I Want

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".

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How to launch a start-up effectively

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted people to be able to move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
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Marketing Communications Manager

Open Date: 10/06/14

Location: Atlanta, GA. USA

Division: Marketing – Independent Agent

Category: Marketing

Job Description:

The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company.  This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.

Check out our website: www.marketingeyeatlanta.com

PRIMARY RESPONSIBILITIES:

  • Managing the marketing needs of clients
  • Implementing Marketing Eye’s methodology in clients businesses and explaining it to new client acquisitions in the sales process
  • Developing marketing strategies
  • Implementing marketing campaigns, from development and concept creation through to execution
  • Reporting
  • General marketing consultancy
  • Maintain positive client relations with new and existing customers to discuss their needs and how to best utilize our solutions to achieve their intended outcome. 
  • Deliver presentations to multiple levels of decision makers during face-to-face meetings.
  • Perform other job duties as assigned. 
  • Previous experience in marketing leadership is a plus.
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Dream jobs do exist, you just need to know how to find one

I sat at my desk yesterday and I felt relieved. Something had been lifted. In Australia, we have end of financial year that keeps people like myself busy over the months of July and August, and then by the time September comes around, I always feel like I am playing catch up. Fortunately, I don't need to do this for another few months again when the US end of financial year occurs.

Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
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Why you need a #22yrold Inside Sales Executive

For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta.  We sat on our hands for a while, hesitant because we have not been fully equipped to train an Inside Sales Executive.  Finally, the time arrived.

With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion.  Again, the question arose – should we hire an Inside Sales Executive?
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How trolls generate you leads

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

Through her controversial blog ‘Why married women are more successful’, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in less than 24 hours (over 72,000 to date) and Mellissah was bombarded with virtual high-fives and business opportunities that grew from her simple 400 word piece. 
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How social media is your biggest PR tool

While a sex tape is a good way to get media exposure for some; Kim Kardashian, Paris Hilton and alike - it's not the right way to get the type of media exposure to escalate your business's chance of being written about.

When I first started doing PR, I used to write a media release and fax it to a media outlet - all with varying results. The headline, like it is today, is worth it's weight in gold, and if you have a strong first paragraph, you may get that call back you have been waiting for.

That was soon followed up with 'pitching' on the telephone and depending on what mood the journalist was in or your ability to 'sell' a story to them, you either walked away with a published article or your press release was thrown in the trash can.

In 1998, the faxing part changed to emailing which was fantastic because it was a much faster and less tedious way of getting a media release out to journalists. It also was a much more environmentally friendly way to operate and allowed for changes to be made to ensure that each email sent out to a journalist was a one-to-one marketing piece rather than an everything to everyone, hit and miss style approach.
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