Expert Marketing Blog - Marketing - Page 34

The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products.

But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never have a bottled soft drink.

We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.

We need someone who has the passion to make a positive difference in a business and believes in our model of changing the way SMBs do marketing.

In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares?

The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.

Invention may be the mother of all necessity, but when it comes time reinvention is just as important. 

This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.

I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty.

Since entering the marketing industry, I now have an appreciation of how color influences brand identity.