#Boost Adidas Experiential Marketing Campaign A Winner
I cannot believe my day yesterday.
Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe on Commercial Road in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked.
It wasn't a great start to the day.
Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my favourite cafe on Commercial Road in Melbourne. I dropped my car off at the office, and as I rushed outside the building to grab a taxi, I literally stopped in my tracks. There was so much traffic - bumper to bumper, and I had to be at the Lawyers office in 30 minutes. I panicked.
It wasn't a great start to the day.
I looked around trying to work out what to do when a tram stopped right beside me. Without giving it another thought I hopped on.
I have only been on a tram a couple times before and that was years ago, so I didn't quite know what to do. I asked a fellow passenger where the ticket machine was and she said 'that (sic) they no longer have them, you need a Myki'.
Again, I felt this rush of panic overcame me. I couldn't get off the tram as I would have been late for my lawyers, yet I didn't have a ticket. Butterflies mounted in my stomach and as the tram neared Federation Square, three stops before I was due to get off, I hopped off the tram and walked straight into a young woman wearing runners and workout gear. She asked if I would like to win a pair of running shoes. I said, "yes". She walked me to a slot machine, I pressed 4 and out came a small box. Inside the box, was a voucher for a $200 pair of #boost Adidas running shoes. I couldn't believe it! What a great start.
Being a marketer, I immediately tweeted the machine, the promotional girls that were hired to do the experiential marketing campaign, the winning box, the shoes - you name it, I tweeted it.
And now... I am writing about it on this blog.
What I loved about this campaign:
I have only been on a tram a couple times before and that was years ago, so I didn't quite know what to do. I asked a fellow passenger where the ticket machine was and she said 'that (sic) they no longer have them, you need a Myki'.
Again, I felt this rush of panic overcame me. I couldn't get off the tram as I would have been late for my lawyers, yet I didn't have a ticket. Butterflies mounted in my stomach and as the tram neared Federation Square, three stops before I was due to get off, I hopped off the tram and walked straight into a young woman wearing runners and workout gear. She asked if I would like to win a pair of running shoes. I said, "yes". She walked me to a slot machine, I pressed 4 and out came a small box. Inside the box, was a voucher for a $200 pair of #boost Adidas running shoes. I couldn't believe it! What a great start.
Being a marketer, I immediately tweeted the machine, the promotional girls that were hired to do the experiential marketing campaign, the winning box, the shoes - you name it, I tweeted it.
And now... I am writing about it on this blog.
What I loved about this campaign:
- #boost - was exactly what I needed and everyone needs first thing in the morning
- I have been buying a lot of NIKE gear in the US lately, and had forgotten that there are actually other brands out there
- Immediately I was envious of the blue Adidas running shoes the promotional girls were wearing - they were sporty, sexy and a bit of fun
- Everyone loves to win - I am no different
- Being healthy is important, and this was an experiential marketing campaign that encourages people to run
- Everyone who has ever run further than 1 mile would love to run at least a half marathon one day - I am no different
- #Boost #Adidas #Win - need I say more?
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comments ( 4 )
Preston
24 Apr 2016You need to remember that it willn't subject when you yourself have a discount or
Replynot, should you choosen't need the item, don't purchase it.
Lynell
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Also, I've shared your site in my social networks!
Natisha
03 Nov 2014It's hard to find knowledgeable people in this particular subject, but you seem like you know what you're talking about!
ReplyThanks
official site
06 May 2014I think you have noted some very interesting points , thankyou for the post.
Reply