10 Best Ads For Super Bowl 58: A marketer’s perspective

As a marketer what exactly are we looking for in an ad? Well, some general insights into what might make an effective Super Bowl ads from a marketer's perspective often depends on factors like creativity, humour, emotional resonance, and brand alignment with the target audience. So, with the recent Super Bowl 58 here’s the 10 best ads from a marketer’s point of view:

1. Doritos Dinamita:
   "Dina & Mita" Starring Jenna Ortega and Danny Ramirez the Doritos Dinamita ad possessed a great story line that was creative with the use of “Dina” and “Mita” being the main heroes which was played by Patrcia Mauceri and Olivia Negron. The use of repetition of “Dina” and “Mita” reinforces the message of the new flavour to make it more memorable and with the overall ad being packed with action, it created a higher level of engagement from the audience. The use of vibrant colours further capitalised the audience which brought eye catching visuals leaving the audience laughing. By leveraging these elements, Doritos creates a memorable and impactful ad campaign that drives awareness, consideration, and purchase intent among its target consumers.
2. Verizon: “Can’t be broken”
   Overall, the Verizon "Can't Be Broken" ad campaign effectively leverages emotional resonance, timeliness, authenticity, brand association, and a compelling call to action to create a memorable and impactful marketing message. The use of celebrity icon Beyonce highlights that regardless of how big your online activities are, Verizon will ensure that it “can’t be broken”. Showcasing real-life heroes and aligning itself with values that resonate with consumers, Verizon successfully communicates its commitment to reliability and support, ultimately reinforcing its brand image and connection with its audience.
3. The Budweiser "Old School Delivery"
   This ad effectively brings back a sense of nostalgia which is created through its use of horses, carriages, and a warmer, dark tone to bring the old school vibe with the music being the finishing piece to the puzzle. It leverages brand recognition, storytelling, authenticity, and brand values to create a memorable and impactful marketing message. By tapping into emotions, reinforcing brand loyalty, and communicating its commitment to quality and service, Budweiser strengthens its brand image and connection with consumers.
4. The BMW "Talkin' Like Walken"
   The BMW "Talkin' Like Walken" ad is a successful marketing strategy because it effectively leverages celebrity endorsement, humour, entertainment, product showcase, brand identity, and digital integration to create a memorable and impactful ad campaign. By appealing to consumers' emotions, aspirations, and practical needs, BMW drives awareness, consideration, and purchase intent for its vehicles, ultimately strengthening its brand image and connection with consumers.
5. Dove: "Hard Knocks: A Dove Super Bowl Film"
   Overall, the Dove "Hard Knocks: A Dove Super Bowl Film" is a successful marketing strategy because it effectively leverages emotional connection, timeliness, brand values, diversity, and inclusion. By informing the audience that it’s not through the knocks that stops girls from participating in sports but because of low body confidence, it calls for action, thus making the ad memorable and impactful to create change. By resonating with viewers on an emotional level and reinforcing its brand identity and values, Dove strengthens its connection with consumers and drives positive brand perception and loyalty.
6. NFL: “Born to play”
   This ad is a successful marketing strategy because it balances emotional appeal, brand association, aspirational messaging, and multi-platform integration to create a compelling and impactful narrative. Inspiring and engaging viewers the illustration of the boy’s dream and his imagination to be like a pro strengthens the NFL brand's connection with its audience, driving positive brand perception, loyalty, and engagement.
7. Uber Eats: “Worth Remembering”
   Overall, the Uber Eats "Worth Remembering" ad is a successful marketing strategy because it effectively leverages emotional appeal, relatability, and cultural relevance to create a compelling and impactful narrative. Furthermore, the use of celebrity endorsements with Jennifer Aniston, David Schwimmer, Usher, Jelly Roll and David and Victoria Beckham, with their forgetfulness creates a sense of humour and makes it more engaging. By evoking emotions, fostering connections, and highlighting the role of Uber Eats in facilitating shared dining experiences, the ad strengthens the brand's connection with its audience and drives positive brand perception, loyalty, and engagement.
8. Kia: "Perfect 10 | The Kia EV9"
   Overall, this ad is a successful marketing strategy because it utilises celebrity endorsement, emotional appeal, brand image, and call to action to create a compelling and impactful narrative. By showcasing the Kia EV9 as an innovative and desirable vehicle, the ad strengthens the brand's connection with consumers, drives brand awareness and consideration, and ultimately contributes to the brand's success in the automotive market.
9. Dunkin': "The DunKings"
   This ad is a successful marketing strategy because it makes use of brand recognition, humour, and entertainment. By showcasing Dunkin's products in a fun and engaging way with many celebrities including Ben Affleck, Jennifer Lopez and many more, the ad strengthens the brand's connection with consumers, drives brand awareness and consideration, and ultimately contributes to Dunkin's success in the competitive quick-service restaurant industry.
10. State Farm: "Like a Good Neighbaaa"
    Featuring Anrold Schwarzenegger and Danny DeVito, this ad creates a sense of comedy engaging the audience in a humorous way. The State Farm "Like a Good Neighbaaa" ad is a successful marketing strategy because it effectively implements brand recognition, humour and entertainment, and brand association to create an impactful ad. By showcasing State Farm's identity and values in a fun and engaging way, the ad strengthens the brand's connection with consumers, drives brand awareness and consideration, and ultimately contributes to State Farm's success in the insurance market.

In doing so, what these ads have in common is a sense of creativity, emotional resonance, humour, and celebrity endorsements to create a memorable message that is interactive and engaging. Ultimately, the best Super Bowl ads are those that effectively combine these elements to create an impactful viewing experience. Marketers should carefully consider their target audience, brand identity, and campaign goals when crafting Super Bowl ads to maximise their effectiveness.