Blog Author Mellissah Smith - Page 85

Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 03 April 2012 07:29
Make Hay While The Sun Shines
Opportunities don't come past your desk everyday. Sometimes you have to work so hard to find an opportunity that when one lands on your lap, you don't really know what to do with it or you forget what it actually looks like.
There are so many things we all can relate "Make hay while the sun shines" to. Here are some that I think you should consider;
There are so many things we all can relate "Make hay while the sun shines" to. Here are some that I think you should consider;
Published in Small Business Marketing
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Monday, 02 April 2012 19:50
Why does business suck the life out of your personal life?
Have we all got it so wrong?
A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.
Then my beautiful girlfriend married the man of her dreams in South Africa, and I had to cancel going there too. More than $1000 down the drain, because South African Airlines don't reimburse you for cancelled flights nor do they give you a credit. Yet again, work got in the way.
Then this weekend, it's Easter and my two nephews are looking forward to spending the special occasion with their Aunt Mellissah. I have work to do and I was about to book a flight to fly to Queensland on Friday and back Sunday until...
A few weeks ago, I had to cancel a trip to the US that was for both business and pleasure. Mainly business, but a few days pleasure that I was seriously looking forward to. There were real reasons, which I cannot disclose here, but nevertheless, business was somewhat involved.
Then my beautiful girlfriend married the man of her dreams in South Africa, and I had to cancel going there too. More than $1000 down the drain, because South African Airlines don't reimburse you for cancelled flights nor do they give you a credit. Yet again, work got in the way.
Then this weekend, it's Easter and my two nephews are looking forward to spending the special occasion with their Aunt Mellissah. I have work to do and I was about to book a flight to fly to Queensland on Friday and back Sunday until...
Published in Small Business Marketing
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Sunday, 01 April 2012 19:57
An entrepreneurs office without 4 walls?
It's a question that many entrepreneurs need to ask themselves but many don't. Why do we believe that an office means sitting in a room, on a chair, with a desk and computer screen in front of us, confined by 4 walls? If you are a one-man band, you tend to show more flexibility, but once entrepreneurs start employing people, down go the curtains, the door is shut and everyone is tied to their desks until they have completed a good days work.
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Sunday, 01 April 2012 19:55
Everybody has their SHIT!
"Everybody has their shit," said Doreen, a wonderful, successful woman I met for the first time tonight.
As a table of 5 women sharing their stories and updating everyone on their lives, one thing became apparent. Everybody has their shit.
Not the most enticing word in the English Dictionary, I agree, but nevertheless, its meaning in this context makes it appropriate.
I enjoyed the company of 5 fabulous women tonight. Smart, beautiful, successful, emotionally intelligent and value adding, women that can converse on every topic imaginable.
They depict the women that I had in mind when I wrote "what men can do to make their women more successful."
As a table of 5 women sharing their stories and updating everyone on their lives, one thing became apparent. Everybody has their shit.
Not the most enticing word in the English Dictionary, I agree, but nevertheless, its meaning in this context makes it appropriate.
I enjoyed the company of 5 fabulous women tonight. Smart, beautiful, successful, emotionally intelligent and value adding, women that can converse on every topic imaginable.
They depict the women that I had in mind when I wrote "what men can do to make their women more successful."
Published in Small Business Marketing
Sunday, 01 April 2012 19:50
How small business owners can manage stress
No matter who you are, at times, as a small business owner, you will get stressed.
It's how you deal with it that counts.
Which has me thinking. I am what I affectionately call a "stress pet". Someone, who stresses a lot. If not daily, bi-daily. I find things to stress about that sometimes deserve my attention, and then others that certainly don't.
Managing stress has always been an issue and I have over time tried everything. But just like any diet, or new health regime, you need to keep with it long after the actual decision to do it in the first place and constantly remind yourself that it is something that requires ongoing work, not just a quick fix.
It's how you deal with it that counts.
Which has me thinking. I am what I affectionately call a "stress pet". Someone, who stresses a lot. If not daily, bi-daily. I find things to stress about that sometimes deserve my attention, and then others that certainly don't.
Managing stress has always been an issue and I have over time tried everything. But just like any diet, or new health regime, you need to keep with it long after the actual decision to do it in the first place and constantly remind yourself that it is something that requires ongoing work, not just a quick fix.
Published in Small Business Marketing
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Wednesday, 28 March 2012 07:56
What you can learn as a small business owner from friendships
They say that it is lonely at the top, and although I am definately not at the top, I can definately relate to this feeling.
Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.
On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.
Having run a small business myself for 13 years, I can identify that at the end of the day, unless you have a business partner, it can be quite lonely.
Yesterday, was particularly stressful.
The business is going so well, and clients are literally running through our doors. Although we have mechanism in place for growth, there are always things to do, that when you add it to your own daily jobs, becomes overwhelming - if you let it.On top of running a business, we have an issue with a client who is happy with the service, but owes us $80,000. And this is just for invoices raised in the month of February. After, continually asking about when the invoices will be paid as we have a strict 7 day policy, they keep replying that it is coming in the next few days. That started 6 weeks ago. I am sure they will pay, but the situation is stressful nevertheless because after years of dealing with business owners who spin stories, the trust factor on such things has somewhat diminished.
Published in Small Business Marketing
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Tuesday, 27 March 2012 07:19
Why are some bloggers more successful than others?
Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of your own. And beware... sometimes they are even happy to tell you about it.
But it isn't all doom and gloom.
Blogging can be quite lucrative from a brand profile prospect and for some, financially. Successful bloggers don't just make their livings out of blogging, they quite often make their fortune. Think Mia Freedman (www.mamamia.com.au) and Seth Godin.
Published in Small Business Marketing
Monday, 26 March 2012 07:01
Is your brand going up in the air
Your brand started off as a figment of your imagination. Then you put it out there for the whole world to see - except the whole world didn't see it like you thought it would.
So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.
And then what?
So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.
And then what?
Published in Small Business Marketing
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Saturday, 24 March 2012 17:38
How a man can make their woman more successful
Yesterday, I wrote a blog on how women can help their man be more successful. As promised, today I am publishing how men can help their women be more successful (in business).
If you are a man and lucky enough to have a woman that is determined, ambitious, talented and intelligent - as well as owning their own business or having a high flying career - then count your lucky stars. You are in the minority, Published in Small Business Marketing
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Sunday, 25 March 2012 02:57
How women can make their men more successful
This may surprise many who read my blogs, but I am a firm believer that women should support their men.
Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.
When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am an advocate of women doing what it takes to support their families and in particular, the men in their lives.
When I grew up, my father was the provider. He took the rubbish out and mowed the lawn. He fixed anything that needed to be fixed.
Published in Small Business Marketing
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