Blog Author Mellissah Smith - Page 83
Mellissah Smith
How to set a benchmark for your small business
I have a couple; personal and professional.
Wake Up Call - Every Entrepreneur Has Had One
Small business marketing is dead - here's why
It's a statement that has finality but how much of it is true?
Why Start-up's Fail - 10 Reasons To Consider
Today, I am reminded yet again why start-ups fail.
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;
How to employ the right people
Marketing Eye is the most exciting small business marketing concept to ever hit the US.
While we all love our Jim Janz and Seth Godin's of the world - who wouldn't - they are fantastic, knowledgeable and inspirational all rolled into one - we still need to get the work done.
Favourite drink + Brand
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Are entrepreneurs missing the point?
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Chanel, need I say more?
Exciting job @ Marketing Eye Atlanta $100k salary
We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
The future of marketing and shopping
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You arrive at the dispenser, and your choice pops out. You open the wrapper and start eating.
The wrapper needs disposing of. You think again. Environmentally friendly option is has more merit. Immediately a map comes to mind. You select your destination. Your body automatically walks to the place of disposal. The bin, thanks you, recalling your name.