Blog Author Mellissah Smith - Page 51
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 30 June 2015 18:41
Its invaluable to hire a job hopper
LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not ordinarily have access to; and you can find the right person in the right position to pitch yourself to to get a job or to sell a product or service.
It's invaluable. No-one can argue that.
It's invaluable. No-one can argue that.
Published in Marketing
Tagged under
Thursday, 18 June 2015 18:36
Why we can let almost 19,000 hot leads get a way
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct.
Published in Marketing
Tagged under
Friday, 12 June 2015 18:32
How to hire your next leader
For six months we searched for a VP of Marketing to run our Atlanta operations, and after searching Australia, US and UK/Europe we found Shara Atkinson. She is from Atlanta but for the past 10 years has lived in the UK.
Hiring Shara has been a game-changer. Prior to her appointment, I was overseeing the US market and managed staff from afar. Let me share with you, "it's not the best idea". Running a new company remotely is very hard. It's easy for Marketing Eye to get business, but hard to keep employees and train them from a different continent.
Hiring Shara has been a game-changer. Prior to her appointment, I was overseeing the US market and managed staff from afar. Let me share with you, "it's not the best idea". Running a new company remotely is very hard. It's easy for Marketing Eye to get business, but hard to keep employees and train them from a different continent.
Published in Management
Tagged under
Friday, 29 May 2015 16:52
The New Marketing Executive - What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert."
Published in Marketing
Tagged under
Friday, 29 May 2015 08:44
5 Ways to make your employer lose faith in you
Employees are the heart and soul of any organization. I once named a recruitment company in Australia "Human Directions" because it is the human direction of a company that ultimately determines whether your company is going to be successful or not.
I learned a lot over the past 16 years of being in business about people. I have had employees lie, steal, manipulate, gossip and conduct unethical practises that are not within the company's core set of values let alone my own.
I learned a lot over the past 16 years of being in business about people. I have had employees lie, steal, manipulate, gossip and conduct unethical practises that are not within the company's core set of values let alone my own.
Published in Management
Tagged under
Sunday, 24 May 2015 13:31
The only thing more powerful than a big idea is...
The only thing more powerful than a big idea is the team that can see it through.
Many of us have big, huge, gigantic ideas - but how many of these ideas actually see light of day. Statistics show that not many do.
If you are anything like me, you live and breathe ideas and the very essence of your being is celebrating the fact that you are an "ideas person". But an idea is just that unless you do something about it.
Many of us have big, huge, gigantic ideas - but how many of these ideas actually see light of day. Statistics show that not many do.
If you are anything like me, you live and breathe ideas and the very essence of your being is celebrating the fact that you are an "ideas person". But an idea is just that unless you do something about it.
Published in Management
Tagged under
Thursday, 21 May 2015 11:44
How to get over the mid-year marketing slump
The sun is shining and we have all gotten over the winter blues, but with that comes the mid-year, summer holidays slump.
There is so much to do, yet all that many of us can think about is the long-waited summer holiday that is imminent.
Perhaps you have gotten out of the normal rhythm that your sales and marketing efforts have been in, or maybe it's not quite working like it use to.
Don't fear! You are the norm.
What you do next will really set the mark on how you will end the year from a sales and marketing perspective.
5 Ways to get over the mid-year marketing slump
There is so much to do, yet all that many of us can think about is the long-waited summer holiday that is imminent.
Perhaps you have gotten out of the normal rhythm that your sales and marketing efforts have been in, or maybe it's not quite working like it use to.
Don't fear! You are the norm.
What you do next will really set the mark on how you will end the year from a sales and marketing perspective.
5 Ways to get over the mid-year marketing slump
Published in Marketing
Monday, 11 May 2015 02:04
How much power should you give your employees?
Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, we decided to work as a flat organizational structure and give people the power to make important business decisions.
Published in Management
Tagged under
Friday, 08 May 2015 01:26
A glass of champagne, a quick chat, and a look to the future
Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square.
Our environment is transformative. I say this because each of our offices has their own unique personalities. They seem to encompass the culture that has fostered from an environment free of layered management and flat in structure.
Our environment is transformative. I say this because each of our offices has their own unique personalities. They seem to encompass the culture that has fostered from an environment free of layered management and flat in structure.
Published in Management
Tagged under
Thursday, 07 May 2015 02:27
How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.