Blog Author Mellissah Smith - Page 50
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 13 July 2015 18:26
Sales managers are important people within any office
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the way.
Published in Marketing
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Sunday, 12 July 2015 18:37
Lessons I have learned from the entrepreneurs I have worked with
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Published in Small Business Marketing
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Wednesday, 08 July 2015 20:55
Why some women stop other women from succeeding
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
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Wednesday, 08 July 2015 18:55
How to separate business from pleasure
In two weeks, I am travelling from Melbourne to Europe for 14 days of work and a little pleasure. I will be writing stories for Marketing Eye, speaking with potential alliance partners and clients. I will also be interviewing people for speaking opportunities at a conference.
Published in Management
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Monday, 06 July 2015 18:30
Being the middle man is no fun!
Being the middle man is a dangerous position that we all have been in, and you would think that we would learn our lesson but many, like myself, find ourselves prey to being caught in the middle.It just keeps happening!
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Wednesday, 24 June 2015 18:58
They are not only brand ambassadors, but owners
I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Published in Management
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Monday, 01 June 2015 18:33
18 months ago I hired my niece
18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.
I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
Published in Management
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Wednesday, 01 July 2015 21:51
Success is not always what its cracked up to be
Thankfully we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.
My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
My team made that deadline and for that I am thankful. No late nights, just a lot to be considered. My headspace over the past 2 weeks feels like there is so much in there, that it is impossible to take in any more.
I am in strategy phase. What's next? Where to from here? Who is doing what? What does the next 5 years look like? What does the next 10 years look like?
Then of course, what about me? What is going to make my life more fulfilling in the next 5 years? Next 10 years?
It was enough to make me burst into tears.
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Friday, 19 June 2015 18:43
Behaviors of highly successful marketers
What makes some marketers more successful than others? Is it that they tend to be smarter? Or do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
Published in Marketing
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Monday, 29 June 2015 18:45
It has been a rollercoaster of a ride for the business
It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
Published in Marketing
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