Blog Author Mellissah Smith - Page 47
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 20 September 2015 18:24
10 things I'm looking for in a partner
I never shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
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Tuesday, 15 September 2015 18:37
People before strategy; a question you have to decide on
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.
Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed.
Monday, 14 September 2015 17:25
Determination to keep going is critical to success
There isn't a leader in the world that isn't driven. They may not be driven by the same things, but they are still very much driven by something that is extraordinary and takes them to a place where they know that failure is not an option.
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Sunday, 13 September 2015 18:29
The reality of international export
I export marketing services. I started a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail.
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Friday, 11 September 2015 07:08
Employees that step up to the hiring process, own the business
I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am here when I can be but mostly I am running around the world doing other "stuff".
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.
It's not by accident that we have grown our business here and it can largely be attributed to a few things:
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Wednesday, 09 September 2015 08:08
Why creating jobs is good for your soul
It has been a couple of years since I first stepped foot in Atlanta, Georgia, to open Marketing Eye and I have to say its been one of the most exciting and rivetting experiences of my life.
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Tuesday, 08 September 2015 18:49
Why you should reimagine your business
For years, Marketing Eye stayed with the same brand messages and continued to push through to the market key points that we believed were different to what everybody else was saying and doing.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
Tuesday, 08 September 2015 06:47
Atlanta Marketers, have you heard of all of these new marketing tools?
The world keeps changing. I use to hate change but as a marketer I have learned to love it. Move my seat one day to another, I am all ready to get up and look at the new perspective that is put in front of me.
I use to love a PC but my team wanted Mac's because they were sexier, so I reluctantly changed last. Now, I have no idea how to use a PC and my Mac is joined at my hip.
I use to love a PC but my team wanted Mac's because they were sexier, so I reluctantly changed last. Now, I have no idea how to use a PC and my Mac is joined at my hip.
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Monday, 07 September 2015 20:14
Why marketing in Georgia needs to lift its game
There is so much to love about being headquartered in Atlanta, Georgia.
The peaches, the honey, the friendliness, the cost of living and the people. Not so much the Grits but I think that's an acquired taste a bit like vegemite.
With so many Fortune 500 companies headquartered here; The Home Depot, UPS, The Coca-Cola Company, Delta Airlines, Aflac, The Southern Company, Genuine Parts Company, First Delta Corporation, AGCO, Rock Ten Company, Sun Trust Banks, HD Supply Holdings and I could really go on and on - but I think you get the picture.
The peaches, the honey, the friendliness, the cost of living and the people. Not so much the Grits but I think that's an acquired taste a bit like vegemite.
With so many Fortune 500 companies headquartered here; The Home Depot, UPS, The Coca-Cola Company, Delta Airlines, Aflac, The Southern Company, Genuine Parts Company, First Delta Corporation, AGCO, Rock Ten Company, Sun Trust Banks, HD Supply Holdings and I could really go on and on - but I think you get the picture.
Sunday, 06 September 2015 18:42
I have had a change of heart regarding bad behavior
I can't believe I am saying this only a few days after I reminded my blog readers that I refuse to reward bad behavior - that I am in fact, not going to put any more energy into someone who I can't change or rectify their bad behavior. At some stage, people just won't change. They will laugh it off and pretend it didn't happen.
Published in Management
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