Blog Author Mellissah Smith - Page 46

I am utterly and completely in love with the business right now, I can't belive it has already been 10 years since Marketing Eye first opened its doors. 

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has had some very interesting outcomes. 

I've had a few sleepless nights and I am not quite sure why. I don't have any real worries and life is treating me very well of late. They say if you rid yourself of negativity or people that don't fit your core values whether they are someone you are in a relationship with, friends with, or associates - life becomes a lot more authentic and clean.

When people ask what my management style is, I often find this a hard question to answer. I am almost never "there" and we have had in place until two years ago a CEO, so there was never a reason for me to be actively involved in day-to-day management or leadership. In the past two years, we have focused on a flat management style where no-one really has a boss but they have a "coach" or person to go to with a title of State Manager whenever they feel the need to for normal administrative purposes or if they feel they are looking for leadership.

Is anyone else as excited as I am about how much Atlanta is becoming a major city not just because we are home to fortune 500 companies, but also due to the fact that we are now a major innovation hub?

I am literally jumping out of my boots and my team is going crazy with ideas, innovation and creativity with absolutely no sense of boundaries - and I love it!

We often find ourself short staffed as our company is growing at a fast pace. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.

I am a strong believer in culture and finding the right fit when it comes to hiring employees. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.

"Every day do something that will inch you closer to a better tomorrow"

Inspiration is something everyone needs and admires. 

I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range. 

I am completely and utterly commitment phobic on every topic. I won't lie it is the truth. 

So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.

If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.

We are human and mostly we shrug it off and learn from them.

Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.

10 Mistakes that many entrepreneurs make:

As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of. 

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing your marketing has advantages and disadvanges.