Blog Author Mellissah Smith - Page 44

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.

Expanding to the United States was singularly the bravest thing I ever did, and it has set me up for profitability in the company in US dollars while the Australian dollar remains weak. Our offices make money and it has been an absolutely amazing journey. I have met some phenomenal people, all of whom have added to my life.

It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.

Marketing Eye's Expansion Plans Just Took On A New Course

There are many important factors to consider when expanding a business. Growing a business isn't easy and I can't pretend to have too much experience in scaling up. I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and motivation to finish a job that you started.

Here is what you should know when expanding your business: 

Hey entrepreneurs, are you still sitting on your hands scared to make the next move when it comes to important business decisions? What is stopping you? Are you indecisive or do you have no idea what you should do next? So many entrepreneurs have awesome ideas, however so many of these ideas never get past the just an idea stage. We are almost a quarter of the way through 2016 and business people are still trying to figure out their next level plan. Stop and go agendas at the end of the only costs businesses time, money and an ability to be more successful.

An intelligent person knows that they aren’t perfect and that they always have room for improvement. They listen, rather than just talk. They engage with others more frequently, and they often engage with the philosophy that there is always more they can learn. If it's sport, they know that practice and discipline is essential.

The question I ask is; "Are you as good as you think you are?"

Marketing Eye speaks to hundreds of entrepreneurs seeking to grow their businesses every year. Some entrepreneurs are able to achieve growth successfully, and this is because they have a business plan, goals, and a marketing strategy in place. Even though the people we speak with have good intentions, they seem to rely more on luck than a strategic approach. 

Then of course, there are the dreamers who do nothing more than talk about their aspirations and never act on their aspirations. Being an entrepreneur takes a lot of fixed determination, bravery, and thick skin. There are a lot of people that want to see you fail and think that you can do it. Prove them wrong! For an entrepreneur, that's all part of the parcel, and what motivates us to actually deliver upon what may have first started out as just a good idea.

Below are a few things that motivate entrepreneurs to start their own business.

With a growing business there are pains, and sometimes things happen that are beyond our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely miffed as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.

In the recruitment process, we have received a lot of applicants, though honestly, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. With the quality of applicants in June last year was much higher than the quality we are receiving today.

What a great start to the year! Our team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.

It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.

There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 

The latter effects us all whether we like it or not, and also effects our businesses.

With that in mind, it is more important than ever before to put all the "right" things into play. They include:

You Can't Start The Next Chapter of Your Life If You Keep Re-reading The Last One

It's come to that time of year again, and I am facing my biggest demons - expectations.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.