Blog Author Mellissah Smith - Page 43
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 16 May 2016 08:22
What Is The Number One Killer Of Reputation?
Who are you? Do you really know? Do you know what you stand for? What do people think of you?
Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
Your personal brand is everything to the people that count, and means nothing to those that don't.
I always wonder why people try to be someone else when their true self is beautiful inside and out. Why some pretend, while other's have a comfort in their own skin that exudes a brand that has connection, meaningfulness, and realism.
Published in Marketing
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Thursday, 12 May 2016 17:04
As An Entrepreneur, How Can We Get It All Right?
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
Published in Entrepreneurship
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Wednesday, 11 May 2016 13:45
Build The Life You Dream Of Living
I had a dream to see the world... and I did it. In fact, I am still doing it.
I also had a dream to own my own marketing firm. Did that too. And still doing it.
We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
I also had a dream to own my own marketing firm. Did that too. And still doing it.
We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
Published in Entrepreneurship
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Tuesday, 10 May 2016 10:05
Stepping It Up To The Next Level - Back To Business Basics
There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way.
Published in Entrepreneurship
Monday, 09 May 2016 12:27
Marketing Technologies You Can’t Live Without
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.
Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
Published in Marketing
Friday, 29 April 2016 14:47
What You Should Know When Becoming An Entrepreneur
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Insights into entrepreneurial adventures are never dull
Insights into entrepreneurial adventures are never dull
Published in Entrepreneurship
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Thursday, 28 April 2016 11:01
Digital vs Traditional Marketing; End The War
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
Published in Marketing
Wednesday, 20 April 2016 08:47
Not Everyone Wants What You Want
I have just spent over a week in regional and rural North Queensland. In the past few years, I have travelled north for a couple of reasons, but namely for work and for a charity I set up in the rural township of Charters Towers.
It's been humbling and a great reminder of what is important in life.
More than money can buy
It's been humbling and a great reminder of what is important in life.
More than money can buy
Tuesday, 19 April 2016 14:15
Marketing Eye To Expand Its Presence In New York
Marketing Eye is currently looking to expand its presence in New York, with new headquarters, new staff and the onboarding of 10 new licensees expected in the next 5 months. Who doesn't want to be part of New Yorks energy and the excitement of living in one of the best cities in the world? I do.
New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
Published in Entrepreneurship
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Monday, 18 April 2016 14:23
Sitting At The Top Is Not Always A Good Thing
This quarter can make or break your business - so what are you going to do about it?
People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.
If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
Published in Small Business Marketing
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