Blog Author Mellissah Smith - Page 41

We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards.

Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.

Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
Take flight, and risk it all - if you truly want to be an entrepreneur

Like many business people, you have to get up early to take flights or make it to the office to meet a deadline. That is part of the parcel of being an entrepreneur. Some people prefer late nights, but I personally prefer and always have, going to the office or taking off on the next business adventure early in the morning.

Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for?

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategized the execution of a plan to achieve each and every dream I have had for myself.
Why women entrepreneurs spend far too much time criticizing themselves

When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.

With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.


For me, my glass nearly hitting the brim at the top, I am excited about the prospect of having a year that is full of surprises and wonderful, engaging conversations with people from all walks of life.

It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance: 
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

How many people can relate to "I started from the bottom and now I am here"? I certainly can. There are literally millions of people who can relate to the lyrics and inspiration that hip hop / pop artist Drake uses in his songs and his everyday sayings.

I spoke with a young lass that worked behind a bar the other day mentioning that I was going to the concert and she said, "Every woman wants to be with him, and every man wants to be like him."

Yesterday I spoke with Instagram and Snapchat king, Jeremy Jauncey, for a story in the Marketing Eye Magazine. 

He talked about why pictures tell the story more so than any other format whether it is in one picture or through a video. 

I couldn't agree more. Looking at a picture, it does tell a thousand words.

As an avid believer that your team should not be encouraged to work overtime, I am doing a few hard yards myself to keep our fast growing, dynamic and innovative business flourishing.

For the past few nights, I have a lot on my mind and everything has been working overdrive. Thank god, that for now, I don't have a personal life and I am on the go travelling doing the stuff that comes second nature to me.

With time up my sleeve, I've had a lot of thinking to do. Innovation is key to performance and success in the future, and if we are not innovating faster and more smarter than our competitors, we will fall to the way-side, and eventually will lose market share whether we like it or not.