Blog Author Mellissah Smith - Page 3

Welcome to Marketing Eye Atlanta - we're a full-service marketing agency, and we're looking for a dynamic Marketing Executive/Manager to join our team. While there are many choices for marketers these days, we offer something that is truly unique: Robotic Marketer.

Marketing Eye is a fast paced international marketing agency that works with a number of clients across multiple industry sectors. We are early adopters and developers of technology and strive to ensure that all clients are supported by a passionate team driving better marketing outcomes.

The business world is often compared to a game of chess; the same could be said for marketing. Every move can advance your position or leave you vulnerable to your competition. Taking risks is an inherent part of marketing, but the key is to take calculated risks with a high chance of success.

As a digital marketing agency, we are familiar with pricing strategies. Steering away from project-based pricing has been key to our pre-COVID marketing strategy, but in light of changes in the market, the need for pricing based on projects has been in high demand.

One of the biggest complaints that marketers have is that they don’t have enough time to do everything on their ‘to do list’. With a constant stream of demands from managers and sales team, the list is long and often unmanageable. In 2023, making your marketing team more productive is a priority of many marketing managers and business leaders.

For the many companies that hire external agencies or freelancers to develop marketing strategies, there is something that you each should be aware of – marketing strategies don’t implement themselves.

While you are 414% more likely to be successful with a documented marketing strategy in place according to CoSchedule.com, this can only be true if you actually ensure that the right resources, talent and budget is allocated to the execution of the marketing strategy.