Blog Author Mellissah Smith - Page 29
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 21 March 2019 11:33
One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and clients to think about everytime they embark on a marketing campaign or strategy.
Published in Marketing
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Wednesday, 20 March 2019 09:19
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches.
Published in Marketing
Tuesday, 19 March 2019 10:26
5 Ways to re-invent your customer's experience
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change.
Published in Marketing
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Thursday, 14 March 2019 08:27
The best performing marketing teams have these things in common
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
Published in Marketing
Wednesday, 13 March 2019 15:17
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Published in Marketing
Wednesday, 13 March 2019 09:17
Business road blocks that stop you reaching your potential
There are few things in life that are a certainly, and even fewer in business. As we navigate through the years of owning businesses or being key stakeholders in a business’ outcomes, we become less and less effective. Not because of our knowledge, but the ever changing dynamics that come with it.
Published in Management
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Tuesday, 12 March 2019 09:07
3 Reasons why 2019 sales isn't quite panning out how you expected
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously.
Published in Marketing
Monday, 11 March 2019 09:30
IS BEING AN INFLUENCER ALL THAT IT'S CRACKED UP TO BE?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
Published in Marketing
Thursday, 31 January 2019 07:20
Why most people don't really want to be the best version of themselves
You want that damn promotion! You really do. You work 9 to 5 pm and have been with the company long enough. You do your job. So, why have you been overlooked?
Published in Management
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Tuesday, 29 January 2019 08:07
5 Reasons Women Are Being Held Back - And It's Not What You Think
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.
Published in Entrepreneurship