Blog Author Mellissah Smith - Page 25
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 20 August 2019 16:29
Why salespeople fail miserably
The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his sales people to make millions of dollars each year. By having some sales representatives that were super successful and motivated by money, he attracted other people who wanted to learn from them and achieve the same goals. In 3 short years, his business went from a two million dollar operation to a $100 million dollar business.
The experiences that taught us the biggest lessons
Thursday, 18 July 2019 22:30
Best marketing recruitment advertisements tell a story
Being bold is one thing, but being brave enough to tell it how it is is another.
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
Wednesday, 10 July 2019 20:09
Why I'm hiring a full-time content writer instead of paying for advertising
Marketing Eye was under 10,000 on the Alexa rankings when we invested in just content marketing with no paid advertising or investment in any other areas of the business. For us, content was easy, affordable and gave us the results we were looking for.
Published in Marketing
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Wednesday, 10 July 2019 00:58
Put your sales team on steroids with smart marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes.
Published in Management
Friday, 05 July 2019 16:50
Who’s your marketer
All of us deal with marketing at some point or another in our work lives. Whether we are ourselves markets, or you work with your companies marketing department. Whatever the case may be, there is a specific idea behind marketers and how they should be personality wise. Like how you expect your salespeople to be able to talk to anyone, we have certain expectations for marketers and what they should be like for them to be effective at their job.
Published in Marketing
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Wednesday, 03 July 2019 01:53
What advertising campaign saw a pair of shoes skyrocket 1,329%?
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day.
Published in Marketing
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