Blog Author Mellissah Smith - Page 16

Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Tuesday, 11 August 2020 10:00
Koonyum Range Retreat - Tourism
Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat. In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online. The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.





Published in Tourism
Tagged under
- Byron Bay
- holiday
- retreat
- luxury
- escape
- tourism
- marketing
- brochure
- public relations
- influencer managment
- advertising
- SEO
- marketing strategy
- marketing services
- marketing collateral
- business cards
- graphic design
- marketing consultancy
- Australia
- melbourne
- marketing consulting
- marketing consultant
- branding
- media release
- lead generation
- digital marketing
- content marketing
- social media marketing