Blog Author Mellissah Smith - Page 137

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.

Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types.

Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?

What???? Retrenching your marketing team? Has it really come to that already?

Every second person I speak to informs me that heads have been cut in the marketing department of where they work or companies have gotten rid of marketing altogether.

There are many things that make us change a service provider – bad service, not the right service for your needs, bad location, change of direction, convenience, people – the list goes on and on.

It’s a phenomenal change in mindset when a big sale comes into a business. It boosts morale, creates excitement and sets a tone for accomplishment.

Today I played golf with some amazingly talented and inspirational men and women at the Australian Women’s Open Golf Tournament ProAm at Royal Pines. I say amazing because many of these men and women have achieved great things whether it be with sport, business or the community despite where they live, what backgrounds they come from and how old they are.

Why is Marketing Eye the #1 ranked website when you search for a marketing consultant on google?

It’s not rocket science, let me tell you that.

Standing out from a crowded market is getting harder and harder to do.

Right now, the team at Marketing Eye are in brainstorming mode for the year ahead and we are trying to come up with creative for an advertisement in the Gold Coast Bulletin.