Blog Author Mellissah Smith - Page 136

Mellissah Smith
Marketing a startup business
Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else.
But like a well oiled chain, most of my businesses operate fairly efficiently and effectively without my daily input. These days I am more a problem solver than a day-to-day runner of the business.
Accountants Do The Numbers!
They are the people we entrust with our finances. All day, every day they tap numbers into their calculators reducing our taxes, finding ways to maximise our financial futures and giving us valuable advice on our financial situation.
Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply is always the same. Go figure.
Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.
Marketing A Party – Political That Is!
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.
Drunk on Stupidity
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.
Television, the big motivator
Some people turn on the television to laugh, others to be entertain… me… to be motivated.
I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.
Twitter Smitter
I have tried everything. Changed screens on my computer, rummaged to the next page in newspapers and hummed la la la in my head when my staff mention it and to be honest, tried everything in the book to avoid hearing about it.
WHEN A TRADE SHOW IS A WASTE OF MONEY
Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.
Inspiring Women I Know – #1
International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful women.