Marketing Eye

Blog Author Mellissah Smith - Page 136

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 03 June 2009 21:06

Marketing a startup business

Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else.

But like a well oiled chain, most of my businesses operate fairly efficiently and effectively without my daily input. These days I am more a problem solver than a day-to-day runner of the business.

Thursday, 25 June 2009 21:04

Accountants Do The Numbers!

They are the people we entrust with our finances. All day, every day they tap numbers into their calculators reducing our taxes, finding ways to maximise our financial futures and giving us valuable advice on our financial situation.

Saturday, 02 May 2009 21:01

Living the dream – I mean brand

I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply is always the same. Go figure.

Monday, 11 May 2009 20:54

Succeeding in a down market

Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.

I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.

Tuesday, 12 May 2009 20:49

Drunk on Stupidity

Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.

Saturday, 23 May 2009 20:47

Television, the big motivator

Some people turn on the television to laugh, others to be entertain… me… to be motivated.

I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.

Friday, 03 April 2009 20:35

Twitter Smitter

I have tried everything. Changed screens on my computer, rummaged to the next page in newspapers and hummed la la la in my head when my staff mention it and to be honest, tried everything in the book to avoid hearing about it.

Friday, 10 April 2009 20:32

WHEN A TRADE SHOW IS A WASTE OF MONEY

Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

Monday, 09 March 2009 20:19

Inspiring Women I Know – #1

International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful women.