Blog Author Mellissah Smith - Page 133
Mellissah Smith
Time To Take A Cold Hard Look At Yourself
Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.
Your clients don’t know Who you are?
It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.
Where are you on google?
Every month I go through the arduous task of checking Marketing Eye’s google rankings.
It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.
Tiger Woods – A brand to trust or not!
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player.
With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.
Small Business Marketing
What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me. Don’t Discard Twitter for B2B Marketing
Marketing Eye is always the last to market ourselves, but having put together some ‘hairy audacious goals’ for 2010, we are looking at every possible avenue to market our business to small to medium sized businesses.
The Power of Customer Demands
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.
SMALL BUSINESSES DEVELOP STRATEGIC MARKETING PLANS FOR JUST $299
Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.
CXO Magazine Interviews Mellissah Smith, CEO, Marketing Eye
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
Making marketing affordable for all companies has been our mandate and as such Marketing Eye has developed a number of models to help small businesses with all areas of marketing.
We keep everything in-house including public relations, advertising, branding, web development, film production and multimedia – allowing us to keep the costs of these services down. It works and clients appreciate that their brand is being managed under one roof.
Why would companies decide to outsource marketing rather than insource?
When a company gets to a certain size, they should have a full time marketing resource. However, it’s the time between startup and reaching this point where businesses struggle with their marketing and growth plans. This is where an outsourced model fits in and helps businesses achieve their goals.
Friday – and I am pissed off!
It’s Friday and everyone should be happy, but guess what? I am not!