Marketing Eye

Blog Author Mellissah Smith - Page 128

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Talent-Solutions-Logo-300x57There’s something about finding the future leaders of an organisation that gets me excited! Talent Solutions, headed by Michael Collins, finds future leaders in large organisations and helps them reach their full potential.
Wednesday, 24 November 2010 18:40

My life has just changed…

Michael-Morgan-198x300OMG. I cannot believe my luck! In the past few days I have had the opportunity to watch and listen to Michael Morgan – also known as Sales Guru, The Man That Wakes Up An Organisation, The Influencer, The Communicator.
Tuesday, 19 October 2010 01:58

The Catastrophe of Being Stagnant

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Small businesses around the world suffer from many different things, but one of the worst would have to be getting stuck in a rut of ‘just getting by’ or being ‘stagnant’.Working ‘in’ the business and not ‘on’ the business is a very normal trap that many small business owners fall into and then after years of working long hours they wonder why the business isn’t in the position that they thought it would be.When you are an entrepreneur, you tend to have ideas. In fact, it is what you lay awake at night thinking about and wonder why the next day you feel a little worse for wear.
Wednesday, 20 October 2010 01:55

Time Out X X X

The year end is near and I personally can’t wait. It has been one of the most exciting and exhilarating years ever from a business perspective and from a personal front, one of the most challenging.

In the business I have learnt a lot, launched new products, entered new markets and been inspired continually by the people I work with – in particular, the small businesses that I call ‘friends’ but may also be called clients to the outside world.

Thursday, 21 October 2010 01:53

Ring, ring…

How many of you receive telemarketing calls on your mobile and feel like someone’ s intruded on your personal space?

What about when a machine from Vodafone rings you up and starts giving you a recorded message about the fact you should move from your current service provider to them?

Sunday, 24 October 2010 01:51

Are you the reason why?

It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.

Tuesday, 26 October 2010 01:50

Managing Expectations

Managing expectations is a grey area because sometimes, some people expect too much.

This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came highly recommended.

Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.

Tuesday, 14 September 2010 01:42

Blogs, who really cares?

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

Tuesday, 28 September 2010 01:38

Double Your Business in 6 Weeks

It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.