Blog Author Mellissah Smith - Page 101
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 30 May 2011 02:47
Blogging Rules Online
If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Small Business Marketing
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Sunday, 29 May 2011 21:17
10 Reasons To Brainstorm Your Next DM
Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.
Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.
10 Reasons To Brainstorm Your Next DM
Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.
10 Reasons To Brainstorm Your Next DM
Published in Small Business Marketing
Saturday, 28 May 2011 20:18
Reflecton is a beautiful thing
I was 17 when I first started work, and through a fated role in an advertising agency, I met a group of young journalists and television presenters who have become my lifelong friends.
They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.
They worked in television, newspaper and radio in regional Queensland. It wasn't long before each one of them, had offers from bigger cities, because what they all had in common, was that they were incredible journalists. Today, we are all connected in one way or another, and I think it would be safe to say, that we are each as proud of the others achievements, as that of our own.
Published in Management
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Saturday, 28 May 2011 19:48
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.
A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?
Published in Small Business Marketing
Thursday, 26 May 2011 18:00
Get A Whiff Of This...
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Published in Small Business Marketing
Wednesday, 25 May 2011 22:53
The Small Business Marketing Machine
Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
Published in Small Business Marketing
Wednesday, 25 May 2011 21:02
Retail is dying
Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
Published in Small Business Marketing
Wednesday, 25 May 2011 17:41
Groupon - not to be ignored in your marketing strategy
In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better.
Published in Small Business Marketing
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Tuesday, 24 May 2011 17:39
Not-for-profit and not-knowing-what-to-do-to-get-with-the-times?
In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Published in Marketing
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Tuesday, 24 May 2011 00:44
Planking... who would have thought? CEO does it again.
Planking is the action of lying face down with arms to the sides of the body, in unusual public spaces and photographing it.
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in Marketing
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