Blog Author Marketing Eye Atlanta - Page 61
Marketing Eye Atlanta
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
Website URL: https://www.marketingeyeatlanta.com
Wednesday, 28 May 2014 00:00
6 Reasons Why Your Marketing Campaign Bombed
Let’s be honest. Generally, businesses in general are happy to celebrate their wins, and sweep their losses under the rug. We drink champagne when our marketing strategies work, and suck lemons when they don’t. But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach.
Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Published in Marketing
Tagged under
Monday, 12 May 2014 00:00
6 Lessons to Learn From Social Media PR Disasters
Just recently, US Airlines were left embarrassed when an employee responded to a customer with a cryptic tweet – an image of a woman and a very strategically placed toy airplane. Understandably, this social media marketing error horrified the world and the image went viral. In addition, the airline’s bizarre apology was retweeted over 12,000 times.
The PR failure from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause devastating damage to a company’s brand.
Here are the six lessons to learn from this PR plane crash, and other social media disasters:
Published in Marketing
Tagged under