Blog Author Marketing Eye Atlanta - Page 56

It wasn’t exactly highbrow marketing material, but it did the job.  

With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time.

In 2004, the fast food giant launched ‘Subservient Chicken’; an actor in a chicken suit that would perform “any” task dictated by the customers via a web cam.  The Subservient Chicken did picked his nose, did cartwheels, and shook its booty as millions of Burger King fans eagerly watched on.  It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.

Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye put this advice to the test, with great success for one of our clients – Papa Gusto.

Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets.  We keep it simple and achieve results.  

Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and reveals the hard truths that he learned in his first year (that they won’t teach you at marketing or business school).

Meet Ronan Farrow; the son of actress Mia Farrow and filmmaker Woody Allen. He’s also a journalist, lawyer and former U.S. government advisor. In his position many would have submitted to nepotism and explored the bright lights of Hollywood, but not Farrow, the 26-year-old is busy using his business acumen and social capital to change the world around us.

Ronan Farrow is a Social Entrepreneur, the hungry breed of Generation Y philanthropists. They are a group of marketing and tech-savvy movers and shakers (typically, PR pros) that find innovative solutions to solve the world’s most pressing social problems, and Farrow is just one of them leading the way. Here’s a look at four other social entrepreneurs shaping the way we look at business, and its ability to shape our future for the better:

Let’s be honest.  Generally, businesses in general are happy to celebrate their wins, and sweep their losses under the rug.  We drink champagne when our marketing strategies work, and suck lemons when they don’t.  But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach. 


Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose.  Let’s get very honest and face the five possible reasons yours flopped: