Blog Author Marketing Eye Atlanta - Page 46

As a business owner, marketing may not be your first priority, but it should be. Today, having a marketing plan for your business is as critical as having a phone number.

As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.

Google conducts over 3.5 billion searches every single day. Odds are, you use Google many times throughout your day. With its advanced algorithms, Google is pretty good at finding the answers to your questions, however, every once in a while, Google doesn’t quite understand what you are looking for.

The GIF, or Graphics Interchange Format, is hardly a new concept among the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.

Enjoying your job seems to be a luxury most people never experience, and we can all agree that it shouldn't be. Spending 40 hours a week at a place you loathe is hardly a way to live life, yet so many people choose to live this way.

Decoding SEO is more complicated than ever, and if your company relies solely on organic traffic, you might be in trouble. There is an online battle for space in Google search results, and if you aren’t aware, you will lose.

One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.

It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance?

From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.

With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.

Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.