Marketing Eye

Blog Author Marketing Eye Atlanta - Page 45

Marketing Eye Atlanta

Marketing Eye Atlanta

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.

Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Thursday, 31 May 2018 11:36

The Key to Being a Successful Sales Rep

It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.

Wednesday, 30 May 2018 12:18

Ditch the What, Find the Why

So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


Do you ever feel like you are always saying the wrong thing at work? The last thing anyone wants to be is the unprofessional person in the office.

Wednesday, 23 May 2018 14:55

The Lie About Leadership

Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?

In this day and age, there are so many brilliant ideas out there it can feel overwhelming. What is the key to staying ahead of the game and leading the pack in terms of innovation? While some may argue that it can all be attributed to generous funding or technological advancements, the real key is a creative toolkit for insight generation.  

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

Happy Business Birthday to you! Regardless of how long your company has been operating, each successful business year is a reason to celebrate.
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