Blog Author Marketing Eye Atlanta - Page 43

Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your customers first. Your marketing mix (or 4 P’s), which is part of your marketing strategy, can help you decide what value to provide to customers and how to best communicate that value. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.

Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can achieve benefits, such as brand awareness and increased sales, for the company.

It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need marketing.

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if you're extremely passionate (like the team at Marketing Eye) you incorporate market research into your everyday routine. Below is a list of 3 digital marketing trends we feel will disrupt the digital marketing industry in 2019.

Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found throughout the years. Whether you commute like us, need something to listen to at the gym, or just want to learn a little more about the industry during your lunch, one of these podcasts are bound to fit your interests as a marketing professional.