Blog Author Marketing Eye Atlanta - Page 41

Sensitive information flows through online mediums that never would have even been digitized a decade before. The lack of proper security in place by uninformed individuals who upload their sensitive data and an increase in security breaches can both lead to serious repercussions.

It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

The Common Question

My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.
All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?”

With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted by The Institute for Color Research, people make subconscious judgments about a product within just 90 seconds of initial viewing, and between 62-90% of that assessment is based on color alone. Its use as a tool for expressing meaning to audiences is undeniable, but how best to go about it?

Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece of copy next to the credit card field or the phrasing of a specific link could convert your hesitant visitors into confident leads & buyers? Great marketers are the ones that understand the importance of microcopy and the significant impact those tiny little words have on conversion rates and customer loyalty.

Smart speakers have been the must-have device in homes for quite some time since its introduction in 2016. According to Digital Music News, 1 out of every 5 Americans owns at least one type of voice-activated speaker.

The right environment is crucial for a productive workplace. Workers, especially those in stationary office settings, need to be exposed to a stimulating atmosphere that is both comfortable and encourages creativity. We commend these five companies for providing their employees with eye-catching architectural conceptions, charming private areas, inspiring décor, and overall unique workplace designs. Read on for inspiration or see how you can be the next office design influencer!

Google (Zurich, Switzerland)

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?